Your Website and Google Rank Position

For many new website owners that have created their own site, they don't understand why their website is not found on Google's first page, especially after submitting their website to Google and other search engines.

The Google search engine is a powerful algorithm designed by many experts to give each user's request the right answer or information. I believe a newly built site is not listed immediately by Google, the site is set aside for a small period of time, perhaps 2 weeks. When Google confirms that the new site is valid, legal and not spamming etc., it will begin to rank in search results.

Optimising your website for Google is important and there are a few things that should be kept in mind when building your new website. The website domain name and URL's are important - if the new site's domain name is, then it's easy to understand that entering the keywords 'new website design' into Google search, will result in the website ranking high because the keywords are actually in the domain name. And this is the same for all other pages in the new website, instead of naming a page title 'Design', it's better to include keywords such as 'Design - logo graphic artwork branding multimedia' - this will result in higher page rankings for users entering keywords like 'graphic artwork' or 'logo branding'.
These page titles I'm referring to are the <title> HTML tags found in the <head> section of your website, for example the markup would be;

<title>Design - bespoke logo graphic artwork branding multimedia</title>

Each page of your website should have a fresh page title that includes keywords that relate to the content on the body of the page.
The Description tag should also reflect the content of each page as a summary;

<meta name="Description" content="Our logos are bespoke, build from the ground up with your business in mind. Like all great examples of logo design, your logo should be instantly recognized and identifiable with your brand.">

Structure is important. If a website is difficult to navigate through, you will certainly lose their interest and they will press the 'Back' button on their browser and go elswhere. Navigation or menus should be easily accessible up near the top of every page with links to all major pages on your site.
The footer is located at bottom and gives company information, extra quicklinks, policies etc.. Almost anything can be placed in the footer but be wary that users will not see the footer immediately, so attention grabbing information should be at the top of your pages.

Content is king. Google searches (googlebots) through your website's pages looking for pertinent content relating to a user's keywords. When the user reads your content, it must be useful, compelling and relative to your website's subject otherwise Google will rank the page lower. There is no doubt that Google will rank your website higher if you have many, many pages related to your website's  subject or topic, as this is fertile information for anyone searching for the subject. This is why blogs tend to rank highly in Google search rankings.

I hope this SEO starter will be helpful for anyone building a website.


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